Strategic Partnership Combines Resources to Tackle Childhood Obesity Crisis by
Expanding ‘Journey to Fitness’ Adventure-Based Interactive Edutainment
in School Classrooms
MAITLAND and LAKE MARY, Fla., Feb. 17, 2009: The Dairy Council of Florida (DCF) and Try
Running Kids (TRK), a company whose mission is to promote healthy lifestyles through
adventure-based interactive educational entertainment (edutainment) programs in classrooms
nationwide, announced today it is teaming up to tackle the overwhelming child obesity issue in
the U.S.